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BookThird Cup
Barista laughing as she steams milk behind the bar

Our story

Three cups to family

A neighbourhood café built on an old saying: the first cup you're a stranger, the second a friend, the third you're family.

Marco Ruiz smiling at a café table

Hello from Marco

“I wanted a place where the barista knows your name by your second visit, and where nobody is ever in a hurry to see you leave.”

The Third Cup opened in 2019 in a former flower shop on a quiet corner of Brooklyn. There was one espresso machine, four stools and a lot of optimism. What kept us going wasn't the coffee, although we're proud of it. It was the regulars who came back every morning and brought their friends.

Marco Ruiz · Founder

The saying

Stranger, friend, then family

  1. 01

    The first cup

    You walk in a stranger. We learn your name, and how you take it.

  2. 02

    The second cup

    You come back a friend. Your usual is on the bar before you ask.

  3. 03

    The third cup

    Now you're family. Pull up a chair and stay as long as you like.

Since 2019

How we got here

  1. 2019

    Four stools and a borrowed grinder

    We opened in a former flower shop with one espresso machine, four stools and a grinder on loan from a friend.

  2. 2020

    Coffee through the window

    When the doors had to close, we served through the front window. Regulars kept coming, and so did their neighbours.

  3. 2021

    Our own roaster

    A small drum roaster moved in next door, so every bag we sell has been roasted within a few days of reaching your cup.

  4. 2023

    The bakery opens

    Kai joined, the ovens went in and the croissants started selling out by eleven on Saturdays.

  5. 2025

    Something on every week

    Vinyl nights, open mic, cupping classes and a monthly throwdown turned the café into the neighbourhood's living room.

Sourcing

From the farm to your cup

We buy green coffee from a handful of farms we know by name, pay well above market price for their best lots and roast it next door every Tuesday.
  • A handful of freshly picked coffee cherries

    Guji, Ethiopia

    A co-op of smallholder farmers

    Peach, jasmine, bergamot

  • Ripe red coffee cherries on the branch

    Huila, Colombia

    Three generations of one family

    Red apple, panela, cocoa

  • Red and green coffee cherries ripening

    Huehuetenango, Guatemala

    A single hillside farm at 1,900m

    Plum, caramel, walnut

What we believe

Three house rules

  1. 01

    Know the farm

    We buy from a handful of farms we know by name and pay well above market price for the best lots.

  2. 02

    Take the time

    Seventy-two hours for a croissant, eighteen for cold brew. Some things are worth waiting for.

  3. 03

    Save a seat

    Refills are on the house if you're staying in. A café is only as good as the people in it.

Your turn

Pull up a chair

The first cup's on us to make. Come and see what the third one feels like.